Memmert · The Journal of general psychology 2010 · Randomized controlled experiment · n=?

The impact of regulatory fit on performance in an inattentional blindness paradigm.

Cited 37 times in the scientific literature.

Level 2 - randomized trial

Randomized laboratory experiment (graded by design analogy for experimental psychology)

PubMed 20441129 · doi:10.1080/00221301003645061 · record verified 2026-08-26

What was done

The authors tested whether regulatory fit (the alignment of chronic regulatory focus with situational demands) affects attentional scope using an inattentional blindness paradigm. Participants' chronic self-regulatory focus (gains vs. avoiding losses) was measured via a standardized questionnaire, and their situational focus was experimentally manipulated. Participants then completed a selective attention task counting passes in a basketball game video during which an unexpected object (a gorilla) appeared.

What was found

The abstract reports no exact counts, percentages, or effect sizes. It reports that participants in the regulatory fit condition (where experimental focus matched chronic focus) detected the unexpected object at higher rates than participants in nonfit conditions.

Why it matters

This study suggests that regulatory fit broadens the scope of visual attention, identifying an attentional mechanism that may explain performance differences across cognitive tasks.

Limits

The abstract omits sample size, participant demographics, numerical detection rates, and statistical test values. Additionally, findings from a laboratory video paradigm may not fully generalize to everyday visual tasks.

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