Effects of the availability of rewarding septal and hypothalamic stimulation on bar pressing for food under conditions of deprivation.
PubMed 5832339 · doi:10.1037/h0022365
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- context A 1950s animal study by James Olds demonstrated that rats given the opportunity to self-administer intracranial brain stimulation would continue doing so to the point of starving to death or dehydrating while food pellets and water were readily available.