A study by Brad Schoenfeld showed that performing three sets of 10 reps on the squat resulted in greater muscle hypertrophy than three sets of three reps.
"classic Brad Schoenfeld paper, three sets of three versus three sets of 10 on the squat. Three sets of 10 grew more muscle." (said at 2:34:46)
The speaker misrepresents both the protocol and the outcome of the classic Brad Schoenfeld study (Schoenfeld et al., 2014, PMID 24714538). The study compared a hypertrophy-oriented protocol (3 sets of 10 RM) against a volume-equated powerlifting-oriented protocol of 7 sets of 3 RM (not 3 sets of 3 RM). Furthermore, the study did not find that 3 sets of 10 produced more muscle hypertrophy; rather, both protocols promoted similar increases in muscle thickness with no statistically significant differences between groups.
- contradicts: Effects of different volume-equated resistance training loading strategies on muscular ada… (Journal of strength and conditioning research 2014)
"Seventeen young men were randomly assigned to either a hypertrophy-type resistance training group that performed 3 sets of 10 repetition maximum (RM) with 90 seconds rest or a strength-type resistance training (ST) group that performed 7 sets of 3RM with a 3-minute rest interval. After 8 weeks, no significant differences were noted in muscle thickness of the biceps brachii... In conclusion, this study showed that both bodybuilding- and powerlifting-type training promote similar increases in muscular size, but powerlifting-type training is superior for enhancing maximal strength." (abstract, results and conclusion, passage verified)
pubmedfull study (doi)