Experiments show that having people focus on the immediate, short-term negative costs of indulgence (such as a sugar crash) effectively promotes self-control.
"And my PhD student Paul Stillman and a colleague of his, um, Caitlin Woolley, they did some experiments in which they had people think about it's usually when you think about self-control, you think about the short-term or long-term gains. They instead had people think about the short-term losses of indulging. So, what are some of the things like what's the like think about the sugar crash that you would experience if you ate the chocolate cake, right? So, and they showed that that kind of served much like you were talking about the vomit response, it pushes people away far enough. They're in the short-term mindset, they're thinking about short-term things, the short-term is pulling them in, so they fight that with a short-term repellent. And they found that that's also very effective for self-control." (said at 0:38:40)
No published record matching the specific experiments by Paul Stillman and Kaitlin Woolley on focusing on immediate short-term costs (e.g., sugar crashes or immediate negative consequences) to promote self-control was located in the searched PubMed and Europe PMC databases. This research may appear in marketing, business, or general psychology journals not indexed in biomedical databases; therefore, this verdict does not prove the claim false.