Hersey · Tobacco control 2005 · Repeated cross-sectional comparative study · n=?

How state counter-industry campaigns help prime perceptions of tobacco industry practices to promote reductions in youth smoking.

Cited 62 times in the scientific literature.

Level 3 - non-randomized controlled study

Repeated cross-sectional comparative study evaluating state-level policy exposure over time (non-clinical design analogy)

PubMed 16319360 · doi:10.1136/tc.2004.010785 · record verified 2026-08-26

What was done

Analyzed repeated national telephone survey data collected between 1999 and 2002 among adolescents aged 12 to 17 years to evaluate the association between state counter-industry media campaigns and youth cigarette smoking. Smoking trends were compared across three state groups: long-funded campaigns (California, Florida, Massachusetts), recently funded campaigns (Indiana, Minnesota, Mississippi, New Jersey), and all other states. The analysis controlled for demographic background, cigarette price, secular trends, general tobacco control efforts, and exposure to the national truth campaign.

What was found

Between 1999 and 2002, rates of current smoking and established smoking decreased significantly faster in states with established or newly funded counter-industry campaigns than in other states. The abstract provides no numerical rates, odds ratios, or confidence intervals.

Why it matters

The findings suggest that state-level counter-industry campaigns contribute to reductions in youth smoking independently of national campaigns and cigarette price changes.

Limits

The abstract omits the sample size, numerical effect sizes, and response rates. The observational design and reliance on self-reported telephone survey data leave room for residual confounding across state populations.

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